It is noted that on-line computer shopping services like those available through AOL, Yahoo, Prodigy,and elsewhere in the internet are making it possible for individual consumers to get direct information from hundreds of companies they would not otherwise know about. In many cases, consumers can use the computer to place an order for a purchase that is then shipped to them directly. Will growth of these services ultimately eliminate the need for retailers and wholesalers?What marketing functions are involve in this "electronic purchases" and who performs them?

It will definitely get rid of physical retailers. Not wholesalers so much because they do offer the lower prices. If anything, the wholesale industry will grow because of the overwhelming competition to have the lowest prices.

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Online businesses are becoming highly competitive in today’s fast paced world. With the advent of internet, businesses are enable to serve the needs of global customers and thus, registering manifold increase in their revenues. By implementing specialized internet marketing techniques, online businesses are taking a lead from their competitors’ websites and popularizing their services worldwide. Is it that easy to get success in online marketing? The answer is no. For getting the success in the internet marketplace, it is evident to make suitable processes and strategies that empower a website to get credible impression.

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