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7 September 2010
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How To Design Your Web Site
When a customer visits your website, you have roughly ten seconds to capture their attention, so you better think carefully about what you want to include. Some websites go directly into the navigation and content of their websites on their first “index” page. Customers can surf around the site and decide if they want to buy the product or service. This is not really the wisest option available. Of course, every site does need the standard index page chock full of frequently asked questions, testimonials, order form, etc. But there is a better way to “capture” your visitors by using a squeeze. A squeeze page captures your audience with a screaming headline and brief key points about the customer’s problem and how you intend to solve it. Sometimes a squeeze page offers a free report or newsletter. Either way, all squeeze pages purpose is to retrieve the customers name and email address, or sometimes they ask the customer a burning question.
So what is the point in retrieving the customer’s name and email address? Have you heard of opt-in lists? An opt-in list is gold to an internet marketer because you can send your customers information which will hopefully attract the customer back to the website to either purchase a product or service being offered. Spamming is illegal and having a great opt-in list is really necessary to any Internet marketer. You can also use your list to make money as an affiliate with another company. You can send customers an email from the site you are promoting and make profits as an affiliate. This is a great way to earn extra income indeed.
Squeeze pages are sometimes the first page found on a website. Sometimes they are pop ups on the index page of a website. They are very crucial to any Internet marketer’s business.
Do-It-Yourself SEO Techniques For Small Business Owners
A company mostly relies on its official business website to build a reliable customer base, to interact and get feedback from customers, and to use the site for local business internet advertising purposes.
With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.
Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.
Some companies employ the services of establishments or individuals who deal with search engine optimization.
This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google.
Another thing that can yield positive results at a lower cost, as compared to an AdWords campaign, is optimizing a web site for organic search.
This would mainly require keyword density which would result to more traffic going to your web site.
In effect, you will have an added clientele and this should lead more business your way.
If you would like to have a hands-on experience with search engine optimization and you would not like to get a third-party SEO service provider, there are some techniques which are easy to learn so that you can do it yourself. Take a look at the following:
1. Take a lot of time with developing your web site’s content.
For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.
Make it brief and concise, yet informative.
You might see that Internet users do not actually read a web site’s content word-for-word.
They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read.
Keep your facts up-to-date so that users will visit your web site more often. Do not forget toinclude a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.
2. Make the overall design user friendly.
In most cases, the rule the simpler, the better applies. Do not design your web site in an overly-complicated way that users will find it too “frightening” to browse through.
Adapt the design to your target market. If your target audience is of a younger age, make sure that the colors and designs are funky, youthful and attention-grabbing.
For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.
3. Vary the keyword for each individual web page.
Think of every possible keywords or phrases that will apply to your products and services.
Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.
4. Make sure that your hyper links are visible, accessible and informative.
Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.
5. Learn how to lead traffic to your site.
Seek the advise of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.
Gather all the statistical data that you can use to keep your web site on top of the search engines’ list.
Vary your web site’s contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way.
Be flexible enough to change the web site’s contents and fulfill the ever-changing needs of the online users.
All in all, you would have your work cut out for you if you want to employ do-it-yourself search engine optimization techniques.
With the proper research, creativity and enough knowledge, you can definitely optimize your web site and yield very promising results for your business.
Do-It-Yourself SEO Techniques For Small Business Owners is a post from: FamilyAndHomeLife.com
Foot Tattoos
How Bad Do Foot Tattoos Hurt? The foot tattoos videos below will show you the pain involved.
Foot tattoos can be stunning works of art or they can make a statement. Foot tattoos can be a symbol of something personal to you, or, of course, foot tattoos can be just for fun.
Whatever the reason behind foot tattoos, you can be sure that most of the time, a lot of thought went into WHAT foot tattoo to get.
In the market for foot tattoos? Click here for foot tattoo designs.
But what about the pain involved in getting foot tattoos? Does it hurt really bad, or does it depend on your threshold for pain? Watch the following foot tattoos videos and judge for yourself.