Suppose a target market is the student loan industry, how do you develop greater exposure for your website for people who run searches on student loans?
Use the Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal
Type in ’student loans’, check the box ‘Use synonyms’ and click ‘Get More Keywords’.
Afterward you can select ‘The Site-Related Keywords’ tab and enter your main competitors website url to see what terms they are using.
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