How would one go about developing a word list to maximize their websites exposure in search engine marketing?

Posted on 30 October 2009 at 8:17 pm in auto insurance.

Suppose a target market is the student loan industry, how do you develop greater exposure for your website for people who run searches on student loans?

Use the Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal

Type in ‘student loans’, check the box ‘Use synonyms’ and click ‘Get More Keywords’.

Afterward you can select ‘The Site-Related Keywords’ tab and enter your main competitors website url to see what terms they are using.

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