Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online – whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing. Modern day marketing tactics to help readers reach new customers, build your brand, and improve loyalty. Written by Shayne Tilley, the marketing manager for 10 year old SitePoint.com . SitePoint reaches 3 million unique visitors per month, has 850,000 email newsletter subscribers and one of the 50 biggest Twitter accounts on the Internet.
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