What percentage of my marketing budget should I allocate for online marketing?
February 8th, 2010 | by admin |I have a writing and editing services company, and we currently have $4500 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?
You can test how well PPC works for you with a very short test, $100-$200.
I recommend going with Google/Yahoo Paid advertising for it’s wider audiences.
Create your most compelling ad copy and target popular keywords in your space.
Implement the conversion tracking code provided by Google / Yahoo on your "thank you" / sales lead page.
You’ll be able to determine the ROI of PPC within a short time, and short spend.
Hope this helps!
2 Responses to “What percentage of my marketing budget should I allocate for online marketing?”
By strayinma on Feb 8, 2010 | Reply
You can test how well PPC works for you with a very short test, $100-$200.
I recommend going with Google/Yahoo Paid advertising for it’s wider audiences.
Create your most compelling ad copy and target popular keywords in your space.
Implement the conversion tracking code provided by Google / Yahoo on your "thank you" / sales lead page.
You’ll be able to determine the ROI of PPC within a short time, and short spend.
Hope this helps!
References :
100% of my online budget (over $4MM) goes to online advertising annually. I can appreciate the need for other ad media, but online is the most measurable. And, results are immediate — change on the fly can make or break $1000s at the end of the day. That’s one downside of one-time ads, once they’re out, it’s a game of wait and see.
By PRIME 5 on Feb 8, 2010 | Reply
50% for online marketing.
Another suggestion
Hire the Sales person to advertiste your business.
References :