Inspired by a global Bloomberg BusinessWeek Research Services & Coremetrics study, we are here to discuss focus areas that top marketing executives believe will generate the greatest return on investment this year.

Here to offer a marketers perspective on this insight, we are joined today by Anita Balchandani, Group Strategy & Business Development Director from Shop Direct Home Shopping, based in Liverpool, UK. Shop Direct Home Shopping Limited sells brands like Sony, Nike, Levis, Adidas, Phillips and Kodak to millions of customers, taking in annual sales of £X billion. The company says its success is down to its efficient infrastructure.

Duration : 0:8:32

Continue reading Shop Direct on Online Marketing Optimization to Bloomberg BusinessWeek…